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We approach sustainable web development pragmatically. Rather than chasing trends or making absolute claims, we focus on decisions that have clear, lasting benefits.

This includes:

  • Designing platforms that can evolve gradually, rather than forcing disruptive rebuilds every few years.
  • Choosing the simplest architecture that meets real needs, and avoiding unnecessary technical overhead.
  • Reducing page weight, avoiding wasteful patterns, and choosing hosting environments that support efficient operation.
  • Platforms that are understood, documented, and owned are far less likely to decay or be abandoned.

10 Degrees contributed to the development of the Web Ecosystem Sustainability Guidelines (wesg.earth), which reflect this broader view of sustainability across social, environmental, and economic dimensions. These principles align closely with how we already work in practice.

Where relevant, we also consider how our work supports institutional commitments such as the UN Sustainable Development Goals, particularly around inclusion, education, responsible consumption, and long-term resilience.

What we build, and how we operate as a business underpin our sustainability approach. 10 Degrees is run as a small, focused practice to reduce unnecessary overhead and encourage deliberate and accountable decision-making. This allows us to:

Work with clients whose values align with our own

Avoid extractive or short-term delivery models

Collaborate with trusted partners rather than scaling indiscriminately

Remain transparent about trade-offs and limitations

We aim to be realistic and honest about our impact. We don’t claim perfection but we do take responsibility for the choices we make, and we’re open about learning and improving over time.