Higher Education Brochure Site

Clare Hall Brochure Website

Our favourite kind of design and build project. We created a brochure site designed to deliver the best content for their students in a way that would be easy to navigate on mobile - it had to be super easy to read but also have the depth of information that undergraduate students would be looking for in a postgraduate College.

At the heart of the University of Cambridge lies Clare Hall, which is a graduate college renowned for its informal approach to university life and international diversity. Clare Hall was founded to aid researchers and postgraduate students in their continued educational endeavours. It is an epicentre for visiting scholars, Fellows and postdoctoral affiliates.

Clare Hall College was referred to us by a former client because they needed help updating their website. Their college website hadn’t been updated since 2014, and they felt that its design was tired and dated - they also had hundreds and hundreds of pages of content that required an audit and update. Our goal was to create an online presence that would attract the best and brightest undergraduates, along with highlighting their family-like culture.

Another reason we were approached was because they needed an agency that specialised in WordPress and had experience working with higher education institutions. We had previously worked with another college within Cambridge, so they knew we could be trusted to deliver what they were looking for.

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How we helped solve the problem

  1. Discovery phase

     We looked through their existing content and analytics, talking to their students in focus groups to ask them about the types of features that they would be looking for. Throughout that discovery process, we documented any decisions that we made, writing down all the requirements for the project and making sure all the stakeholders were involved with that process.

  2. Communication

    We then made sure that everyone involved was on the same page before we actually started any design or build work. That’s a really important part of our project process, and it’s something that we’ve continued to develop. By working closely with those involved it allows us to mitigate any risk to the project, ensuring the client gets exactly what they asked for.

    Sometimes, things can change within projects, so it’s important to be agile throughout that process and question earlier decisions if we need to. The discovery process helps us create a clear roadmap on what we’re going to design and how we are going to deliver it.

  3. Efficiency throughout

    We used analytics and the results from the student focus groups to pinpoint what content was necessary for their site. To help make things like room booking or event promotion more efficient, we built Clare Hall their first Intranet, we also created an integrated single sign-on solution called Raven, enabling security permissions for content editors.

  4. The outcome

    The ultimate outcome for Clare Hall is an amazing-looking website meeting all the performance metrics needed for SEO. Their web vitals security is hooked into their single sign-on solution. We were able to finish this project on time and within budget.

We had to design the best possible WordPress site based on the content they already had. We audited their site and cut the content down considerably, focussing only on the key pages; working with the students and staff to build a site that would be useful to everyone involved.

Jonny Vaughan

Technical Director

Why we offer our clients an ongoing support package

We want to build long-term relationships with our clients which is why we offer all of our higher education and enterprise clients continued ongoing support. We always recommend a support maintenance package with the sites that we build – we are an agency that believes in maintaining and updating sites rather than building new ones every 4 – 5 years. That way, we can support them long term, flagging and fixing any issues that arise as well as continued design support. 

We also help them focus on the content by looking at their analytics and heat mapping to determine whether content is working – reorganising their websites and supporting them with any feature development work as well.

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Need a new digital solution that transforms your business? We love the challenge of widely scoped projects and complex integrations.

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