Objective: Build a responsive website to increase application form uptake & reduce bounce rate

Sparsholt College: a leading land-based college inspiring learners to recognise and achieve their full potential.

Our partnership with agency Onimpact to deliver this project led to the bounce rate dropping from 55% to 35% – a massive achievement. Producing an outstanding responsive website for a target market which predominantly uses mobiles & tablets has led to an increased conversion rate for applications too.

Visit sparsholt.ac.uk

Built with WordPress

The site features multiple content types such as news posts, blog posts, events, courses and subjects. To organise this information in a structured way we used WordPress’s custom post types and taxonomies to group content into the most appropriate architecture.

Traffic to the website has increased, bounce rate dropped substantially and students have really taken to having a website that is fully functional across multiple devices.

Mobile & tablet responsive

Our mobile-first approach to development meant we could really tailor the mobile version of the site to smaller screen devices. Taking this approach ensures mobile isn’t left as an after-thought and that larger devices such as tablets and desktops have progressive enhancement of features.

Ensuring websites are touch friendly maximises the user experience, which is essential to the huge number of mobile visitors that Sparsholt gets to the site.


“10° provide great service, whether it’s looking for the best solution for our plans to evolve the website or fixing minor issues. Our website is the central hub of our marketing and it is reassuring to know that there is someone happy to help us when we need them.”

Andrew, Marketing Officer at Sparsholt

WordPress Hosting, Support & Maintenance

We host, support and maintain Sparsholt’s WordPress website on our specialised infrastructure. With traffic levels reaching over 200,000 visits a month, our cloud-based solution manages the traffic very well and is backed up with monitoring using New Relic & Pingdom.

With our WordCare package we are able to offer Sparsholt unlimited advice & support for the website as well as a fixed quantity of hours per month for regular development of the website.