Objective: Bring RapidClean's website up-to-date and inline with the company's objectives.
RapidClean approached us to redesign and build a new website that would meet their business objectives of positioning themselves above their competitors in terms of quality of service.
Their existing site was produced over 5 years and the company was desperately in need of a site that represented the forward-thinking company.
We took their existing branding and designed a site around three core messages which we helped Rapid identify through a number of face-to-face meetings. These three USPs became the crux which informed the rest of the site design and content.
"10°'s flexible approach and professional service comes highly recommended. Great communication throughout the process."
Our approach to defining Rapid’s objectives for the website was to spend half a day with them in a workshop talking through the history of the business (13 years), how the existing website had performed and what the future holds for the company. By taking the time to learn about the management team and the company we were able to advise on what the core messages of the site should be to attract the most amount of enquiries.
Taking the Time to Learn
It became apparent that most phone call enquiries that Rapid received were to determine if Rapid could clean a particular type of building, if they cleaned within a specific geographic area and what kind of service they offered. We placed that information on the homepage: a map overview of geography; list the types of buildings that they cleaned; and listed the service in the form of USPs as the main body of content.
We teamed up with photographer Jon Bradley to help Rapid build a library of professional photos that could be used online and in marketing literature. The result of all the hard work is well-performing site that represents the company as it should.